Experiential Marketing: Engage Your Audience
  • Nantucket Nectars Booth
  • Nantucket Nectars Marketing
  • Nantucket Nectars Advertising
  • Street Advertising

Nantucket Nectars Mobile Tour

We developed a highly visible mobile-sampling program and traveled to key markets throughout New England to generate awareness and trial of Nantucket Nectars' new product line. We made 217 stops in five states. The result was the delivery of over 120,000 samples and 12,000 Nantucket Nectars premiums. We also generated nearly an astonishing 5 million impressions and increased incremental case sales at key accounts.

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Nantucket Nectars Marketing Goals

  • Generate Brand Awareness
  • Bring the Product to the Public
  • Increase Incremental Case Sales
  • Develop a Highly Visible Sampling Program