Experiential Marketing: Engage Your Audience
  • Holiday Inn Mobile Tour
  • MLB Advertising
  • MLB Marketing
  • Sweepstakes Marketing

Holiday Inn / MLB Mobile Partnership Tour

We built awareness of Holiday Inn's new partnership with Major League Baseball. The goal was to change consumer perceptions and acquire member names and emails. We created a baseball-themed Holiday Inn/PCR environment, which included a V.I.P. hospitality lounge, souvenir picture area, baseball trivia game, and online computer kiosks where participants could register to win an Ultimate Road Trip. As a result, we registered 3,000 new PCR members, generated over 6,000 email addresses and over 6 million impressions. We call that a home-run in our books.

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Holiday Inn Marketing Goals

  • Change Consumer Perceptions
  • Improve Partnership Awareness
  • Provide an Interactive Experience
  • Acquire Member Names and E-Mails